21 Navigating today’s product marketing landscape How Product Marketing Alliance can help Train your team Addressing the lack of training and experience in PMM teams requires a strategic approach. But don’t worry, the Product Marketing Alliance (PMA) has got your back. Our suite of resources is designed to equip you and your team with the skills and knowledge you need to excel. PMA certifications Let’s start with the Product Marketing Certified: Core program, the only PMM certification that’s accredited by Continuing Professional Development (CPD) and the Chartered Institute of Marketing (CIM). This comprehensive course is designed to equip your teams with the knowledge, tactics, and tools they need to drive your company’s revenue. It’s packed with teachings from top PMM experts at organizations like LinkedIn, IBM, and Adobe. Your team will learn how to embody the voice of the customer, launch products to market, and keep them there. They’ll also learn how to combine their efforts with sales, product, marketing, and customer success teams. And that’s just the tip of the iceberg. In the words of Mark Jensen, Director of Product Marketing at Epicor, “Product Marketing Alliance has done a great job creating a comprehensive course on product marketing which gave me confidence and new skills for my work.” If you have a team that is looking to get certified, let us know. Our friendly adviser, Tom, will provide you with a bespoke quote, 1:1. To set the ball rolling, drop him a line at [email protected].