20 Navigating today’s product marketing landscape The three conclusions you need to know about The product marketing landscape PMMs’ experience, responsibilities, • PMM is one hot niche and skills • It’s geographically polarized • Most PMMs are junior • By definition, PMMs are more global than local • The gap in hard skills holds PMMs back • Big companies dominate, especially in the USA • 90% PMMs are not trained • PMM numbers are not growing • Investment in skills is low • PMMs want to grow • There’s a measurement conflict Key conclusion: Key conclusion: There are simply not enough product marketers We need to do more to set up our PMMs for in the world! success by giving them the right learning tools and measuring their success appropriately. Why it’s hard to hire a product marketer • There are more open roles than available PMMs • Big company backgrounds dominate • The market is hiring for doing vs thinking • Three-quarters of PMMs are staying in their current role • Only 11% are open to moving company • Only 0.25% actually move jobs. What people say and what they do contradict each other Key conclusion: The work does not get done as we chase too few people to fill too many roles.