State of Product Marketing report 2023 Roles, Team structure responsibilities, We’ve already established direct reporting for product marketers varies depending on a variety of factors, and the same can be said for how the product marketing team is structured. and team We asked product marketers to explain how their team is structured at their company. Here’s an infrastructure outline of our 昀椀ndings, in accordance with stage of growth. Early pre-product market 昀椀t “I’m the Head of Marketing, and report to “I’m the 昀椀rst marketer at my company, the CEO. I handle both product marketing so I own everything relating to marketing. and demand generation. I am the sole Strategy, execution, etc. I report to the marketer at my startup. There’re 昀椀ve Head of Product and Market Strategy founders: one CEO, one engineer, one who has no marketing experience. He CFO, one product designer, and myself.” reports to the CEO, who has experience running marketing organizations. We have a Sales Ops Specialist with a dotted “We’re structured by subsidiary and by line to me.” product type, i.e. security, modern work, business apps, dev-ops, etc.” “The Senior Director of Product Marketing “I report to the VP of Solutions and reports to the CMO, and product marketing reports to the Senior Director Customer Marketing, and have four product marketers that report to me.” of Product Marketing.” 36