State of Product Marketing report 2023 Roles, Early post-product market 昀椀t responsibilities, “I report to the Head of Marketing, I have “I have one product marketer and team one Product Marketing Specialist and reporting to me and I report to the VP one Digital Marketer, and I’m currently of Marketing, who reports to our CRO. infrastructure hiring two additional roles. Campaign, Product marketers kick off all campaign product messaging design, UX, digital, efforts and also manage content and marketing automation form my creation to support campaigns. Our team’s remit. All four roles will report to overall marketing team is pretty lean.” me.” “I report to a B2B Customer Marketing “I report to the Global Head of Marketing. Manager and my colleague reports to There’re three other product marketers a different Head of Marketing for a B2C each responsible for one or more product. Neither of us have direct reports products. There’s another person solely and we’re responsible for our respective responsible for sales enablement. product suites.” Product marketers work with content marketers to get top-of-the-funnel content created for respective products. The same applies to the Demand Gen “I’m a team of one and the 昀椀rst product team.” marketer at the company building from scratch. I report directly to the Head of Marketing, but coordinate with both sales, customer success, business development representatives, and product in regularly scheduled meetings.” 37