State of Product Marketing report 2023 Roles, Mid-growth with an established Go-to-Market team responsibilities, “We’ve just changed from being a “I report directly to the CMO. I’ve one and team centralized team. I was reporting globally market research/competitive intelligence to a product marketing boss under product marketer reporting to me. We infrastructure strategy. We’re now split into different work across areas of subject matter teams. I am reporting to a General expertise for a portfolio of products.” Manager of USA. They’re now on a mixed demand generation team supporting Europe.” “I report to the Marketing Director (who reports to the VP of growth). Other team members include an Operations Marketing Manager, Content Marketing “We’ve two Head of Product Marketing (one EMEA and one US). Each Head Specialist, and Digital Marketing of Product Marketing manages two - Specialist. As the sole product marketer, I three Associate and Product Marketing don’t have any direct reports.” Managers. The Head of Product Marketing reports to a Director of Product “I report to the Senior Director of Product Marketing, who reports to the Chief Marketing. I’ve no direct reports, but work Operating Of昀椀cer.” closely with Product Managers, sales enablement, and marketing (especially content and demand gen).” 38