State of Product Marketing report 2023 Roles, Late growth scale-up responsibilities, “I report to a Senior Director of Product “The VP of Solutions Marketing oversees and team three Solutions Marketing Directors; each Marketing who leads the entire product of these cover a different technology marketing team and reports to the infrastructure area. Each Director oversees a handful CMO. I manage the team for two of of product marketers and technical our product lines as a Director, which marketers. Solutions marketing also includes two product marketers and two includes our content marketing team.” associates.” “We’re split by product pillar areas “I report to the Senior VP of Marketing. I’ve and all report into a Head of Product two direct reports; one Product Marketing Marketing, who reports to the Head Manager and one Principal Product of Product Marketing/Growth/Web/ Marketing Manager.” Localization, who reports to the CMO.” 39

2023 | State of PMM - Page 39 2023 | State of PMM Page 38 Page 40