State of Product Marketing report 2023 Roles, Enterprise responsibilities, “Product marketing reports to marketing. “I report to a business development lead and team There’re other roles that are part of who reports to our product and business product marketing, including competitive developers director. I have no direct infrastructure intelligence, customer advocacy, and reports.” 昀椀rst-party events.” “I report to the Director of Product “There’s no formal product marketing Marketing and work with a Senior role, but we have sales enablement Specialist of Product Marketing.” which supports industry teams with sales and pitch materials. The solutions group works to develop our own ‘products’ so our client leads can listen for problems “The services marketing organization and introduce us as a solution.” reports up to the product business unit. We align with corporate marketing.” 40