State of Product Marketing report 2023 Roles, Which teams do product marketing work with most? responsibilities, The adoption of a cross-collaborative approach is pivotal to the success of any product marketing team. The companies with the best product marketing teams foster a culture of communication and team and support throughout the business. infrastructure We were keen to see which departments our respondents work with most frequently and found in most cases, PMMs work with product (89.4%) and marketing (83.4%), which came as no great surprise. A takeaway we were encouraged by was over half of the participants (55%) identi昀椀ed leadership at their respective companies as one of the teams they collaborated with the most - could this represent a sliding doors moment in the relationship between product marketers and the powers that be? Watch this space… NB: Respondents could select more than one answer for this question. 89.4% - Product 83.4% - Marketing 75.5% - Sales 27.8% - Business development 44.4% - Customer success 10.6% - Engineering 44.4% - Sales enablement 55% - Leadership 3.3% - Other 41