State of Product Marketing report 2023 Roles, Product marketing team size responsibilities, As was the case in 2022, product marketing teams comprising 1 - 2 people were most common; this segment increased by 6.5% this year, with 46.4% of participants selecting this option. and team 31.8% of people indicated that they had 3 - 5 people in their team, an increase of 0.5%, whilst 11.3% infrastructure selected the 6 - 10 option - a decrease of 7.7% when compared to 2022. Ending this section on a high, there were 10.5% of participants who said their product marketing team exceeded ten people, which is 0.7% higher than 2022. 1 - 2 46.4% 39.9% 3 - 5 31.8% 31.3% 6 - 10 11.3% 19% 10+ 10.5% 9.8% Product marketing team size Avg. % (2023) Avg. % (2022) 35