State of Product Marketing report 2023 Roles, Who do product marketers report to? responsibilities, It’s a rich source of debate as to who product marketers should report to in their company, but there’s no de昀椀nitive answer to this question - it varies from company to company, and from and team team to team. infrastructure That said, this didn’t deter us from asking the product marketers in this survey about who they report to at their company. It came as no surprise that product marketers cited marketing (57%) and product (19.2%) as the two departments they report to. There was a reduction of 0.6% in the number of product marketers who said they reported directly to their CEO, but it’s worth noting the marginal nature of this decrease. However, it was interesting to note an increase in the number of respondents who selected the ‘Other’ option, with this jumping from 5.9% in 2022 to 13.9% in 2023. When asked to elaborate on their direct reports, responses included VP of Growth and Innovation, Chief Strategy Of昀椀cer, Product Commercialization, Chief Growth/Revenue Of昀椀cer, Head of Portfolio Product Marketing, Chief Product and Marketing Of昀椀cer, and Solutions Lead. Other 13.9%13.9% Business development Marketing 1.3%1.3% CEO 57%57% 8.6%8.6% Product 19.2%19.2% 34