State of Product Marketing report 2023 Product How often are KPIs and metrics results shared with marketing other teams? It’s all well and good keeping a tab on KPIs and metrics, but you need to ensure you’re sharing KPIs results with internal teams to optimize the effectiveness of your 昀椀ndings. We discovered that in most cases, the product marketers surveyed were sharing results monthly (37.7%). However, it was a surprise to see that 9.3% of product marketers don’t share 昀椀ndings with other teams, at all. Daily We don’t share 昀椀ndings with other teams 2.6%2.6% 9.3%9.3% Once a week Annually 2.6%2.6% 19.9%19.9% Monthly A couple of times 37.7%37.7% a week 11.3%11.3% Every other week 6.6%6.6% Less than once a month 9.9%9.9% 63
2023 | State of PMM Page 62 Page 64