State of Product Marketing report 2023 Product “It’s imperative that product marketers share KPIs and metrics with other marketing internal teams, failure to do so, results in a lack of alignment. “My KPI’s are aligned with my counterparts in other departments and this is KPIs helpful as we’re all marching in the same direction with the same priority on adhering to these business priorities. “In other organisations, it hasn’t always been the case as what’s been important to me in my goals didn’t feature in my counterpart’s. Always remember, what gets measured gets done!” Amit Alagh, Senior Product Marketing Manager at LexisNexis “Sharing KPIs is crucial in running an agile business. It should also be a two- way street, meaning that other teams should share their KPIs with product marketing, too. If you’re not racking and sharing KPIs, then you risk losing opportunities, time, and revenue. “We share these in a variety of ways given that the team is global. In a nutshell, KPI updates are included in weekly launch update email, status review meetings, and quarterly/annual reviews.” Jen Bunting, Head of Product Marketing EMEA & LATAM at LinkedIn 64