State of Product Marketing report 2023 Product Product marketing’s contribution to goals and strategy marketing To establish how much product marketers feel they contribute to KPIs and metrics at their company, we asked participants to rate their input on a scale of 0 - 10. 10 being the most KPIs in昀氀uential and 0 the least in昀氀uential. This generated an average rating of 5.9 out of 10, 0.6 lower than 2022. 5.9 Average 0 1 2 3 4 5 6 7 8 9 10 5.3% 4.6% 2% 7.9% 11.3% 13.2% 8.6% 9.9% 17.2% 5.3% 14.6% 62