State of Product Marketing report 2023 Product Which teams support product marketers with metrics marketing reporting? Product marketers bend over backwards to make the impossible happen, creating compelling KPIs messaging, devising meticulous Go-to-Market strategies, and designing invaluable sales enablement assets - to name just a few of their responsibilities. Given the burgeoning workload involved with the role, PMMs inevitably need support to alleviate the workload and maintain performance. So, which teams are playing their part and contributing to the metrics process? We asked survey participants to identify the teams that’re contributing to the metrics and reporting process at their company, and found over half of the respondents (53.6%) earmarked marketing as the team that support metrics reporting. This was closely followed by sales (49.7%). 19.9% - Product marketing 29.1% - Product 53.6% - Marketing 49.7% - Sales 14.6% - Customer success 24.5% - Leadership 11.9% - Other 61