State of Product Marketing report 2023 Product Common product marketing KPIs marketing Whilst we all appreciate the value and bene昀椀ts product marketing brings to the table, you need to have clear-cut goals in place to demonstrate distinguishable value to key stakeholders. KPIs However, with a variety of KPIs and metrics at the disposal of product marketing teams worldwide, which are being tracked the most? NB: Participants could select more than one option for this question. 25.8% Go-to-Market 60.9% Increased sales 2023’s results strategy 64.9% quali昀椀ed leads 29.9% 2022’s results Generate new 49.7% 24.5% Active users 19.5% revenue 54.5% Up-sell 37.1% 22.5% customers 28.6% Asset utilization 26% Increased 35.8% 19.2% marketing Customer 49.4% satisfaction scores 19.5% quali昀椀ed leads Increased win 35.8% Increased trial 17.2% rate 28.6% sign-ups 23.4% 35.1% We don’t 17.2% Cross-sell 15.6% customers 22.1% have KPIs Sales 31.1% Time taken to 7.9% complete actions 13% con昀椀dence 33.8% 29.8% 6.6% Customer retention 32.5% Other 2.6% 60