State of Product Marketing report 2023 Product marketing tips “Ask the questions nobody wants to, like, “Be best friends with salespeople and with ‘Are we really that differentiated as a product managers – it’ll help you create product? Should we really try to focus on better work and ultimately drive projects differentiation on the product/capability/ more successfully.” innovation level? Or are we in an industry Peter Schott, Senior Director of Product where the race is fuelled by the story?” Abhilasha Mantri, Product Marketing Marketing at Crunchtime Manager at IDnow “Listen closely to customers, potential “Always be curious, and ask ‘Why?’” customers, and churned customers.” Ken Oestreich, Founder of Shefali Chinni, Director of Product Fountainhead Marketing Marketing at Lookout Inc. “Keep the customer in mind all the time, “The truth is out there, so talk to customers.” and tell them stories.” Geovane Zanetti, Product Marketing Neil Miller, Director of Product Marketing Manager at Geofusion at Kiss昀氀ow 118