State of Product Marketing report 2023 Product marketing tips “Remember that everyone is human, “If you don’t like to write you might be in the regardless of their title, industry, or remit.” wrong profession.” Laura Foster, VP of Product Marketing at Renae Bradley-McBride, Senior Product Innovid Marketing Manager at OE Connection “Product marketing shouldn’t report into middle-management. It should report into “Don’t overthink it.” an executive that has a seat at the senior Mike Sutton, Director of Project leadership table.” Management at CompTrak Daniel Becker, Senior Manager of Product Marketing and Integrated Marketing at Bench Accounting “Become product management’s best “Be comfortable wearing many different friend by bringing something to the table hats.” they don’t have or can’t do. If you do, they’ll Jeremy Castile, VP of Product Marketing always champion you.” at GitKraken Ali Hanyaloglu, VP of Product Marketing at Amplience 119