State of Product Marketing report 2023 Product marketing tips “Stalk the people who work at your “Value propositions should be at the competitors on LinkedIn - there’s lots of intel there. Also, follow people in the industry customer level, not product/feature level.” you serve.” Candice Jones, Head of Product Marketing April Samuelson, Director of Product at Xero Marketing at Zift Solutions “Don’t be afraid to speak up in meetings “Be organized and track results.” when you have concrete data to share.” Jim Kidwell, Senior Product Marketing Linda Graham, Product Marketing Manager at Smarsh Manager at Ensono 120