State of Product Marketing report 2023 Product marketing tips “Don’t talk inside out (feature focused), talk “Know your technology and help sales to outside in (problem solving/bene昀椀ts).” drive revenue.” Scott Fasser, Principal Managing Shefali Chinni, Director of Product Consultant - MarTech/MarComm Marketing at Lookout Inc. at Point B “Focus on understanding the needs and wants of the target audience. This involves conducting thorough market research, gathering feedback from customers, and analyzing data to identify key trends and insights. “By truly understanding the target audience, product marketers can create messaging and campaigns that resonate with their customers and ultimately drive sales and growth for the company. “It’s also important for you to be adaptable and open to change, as the needs and preferences of customers can shift quickly in today’s fast-paced business environment.” Phil Lora, Product Marketing Manager at Dell Technologies 121