State of Product Marketing report 2023 Product We’re nearing the end of the State of Product Marketing Report 2023, and as is the case with marketing tips each of our reports, we’re keen to deliver takeaways that’ll offer tangible bene昀椀ts to you, as you strive for success in your PMM career. We asked product marketers to which golden tips they place above all others. Here’re some of the highlights: “Make sure you learn and understand your “Do the groundwork 昀椀rst. It’s a lot easier product - this is essential for a successful to spend time on strategy before making 100 tactical decisions that have to be Go-to-Market strategy.” retroactively tweaked later.” Laura Sanchez-Chaparro, Director of Andy Vale, Product Marketing Manager Product Marketing at What昀椀x at In昀椀nity “Collaborate with all the stakeholders and “Always be ready to de昀椀ne your actions in form a good rapport. It will help you get terms of output and impact.” the right information at the right time and make things easier for you.” Aditya Verman, Senior Product Marketing Manager at Synaptic Yatin Pawar, Product Marketing Manager at Leena AI 117