State of Product Marketing report 2023 Introducing the Total experience before product marketing participants Report contributors provided an indication of how many years’ experience they had in the world of PMM before their career in product marketing. The 10+ years category was the most popular category with 27.8% of people selecting this option, though it’s worth mentioning there was a difference of just 0.6% between this and the next category, with 27.2% of product marketers selecting the 4 - 6 years option. Less than 1 year 6%6% 10+ years 27.8%27.8% 1 - 3 years 20.5%20.5% 7 - 10 years 18.5%18.5% 4 - 6 years 27.2%27.2% 22
2023 | State of PMM Page 21 Page 23