State of Product Marketing report 2023 Introducing the Total experience as a product marketer participants The sample size for this report was generous, gifting us a sample of product marketers with varying degrees of experience within the 昀椀eld. Just over one-quarter of the people we spoke with (27.2%) had been product marketers for 1 - 3 years, whilst this 昀椀gure was followed by just over one-昀椀fth who’d been in the industry for over a decade (22.5%). 21.9% of respondents said they had 4 - 6 years of experience under their belt, with a further 18.5% revealing that they’d been riding the PMM bandwagon for 7 - 10 years. Last, but by no means least, 9.9% of respondents were relatively new to the industry, having been a PMM for less than a year. Less than 1 year 9.9%9.9% 10+ years 22.5%22.5% 1 - 3 years 27.2%27.2% 7 - 10 years 18.5%18.5% 4 - 6 years 21.9%21.9% 21