State of Product Marketing report 2023 Introducing the Most recent, non-product marketing job participants Our results suggested professionals are transitioning into product marking careers on the back of an established career in an alternative sector. We asked participants to disclose their most recent, non-product marketing job, to try and establish some idea of what a pathway into product marketing looks like, with roles including: Compliance Coordinator Director of Marketing Communications Director of Revenue Operations Senior Segment Marketer Head of Venture Lab Content Manager Marketing Director Strategic Sourcing Manager Director of Innovation Medical Director Head of Partner Marketing Design Manager Research Analyst Content Strategist Marketing Analyst Content Manager Inbound Marketing Analyst Business Advisory Consultant Growth Marketing Manager Chief of Staff Marketing Content Creator Partner Relationship Manager Digital Marketing Specialist Public Relations Manager Marketing Communications Manager Vice President of Business Development Communication Designer Technical Writer Head of Integrated Marketing & Creative Operations Customer Success Manager Marketing Programs Specialist Growth Marketing Manager Senior Manager of Sales Enablement Support Engineer Product Implementation Consultant Product Implementation Consultant Journalist Product Education Lead Regional Marketing Manager National Training Manager 23