State of Product Marketing report 2023 Introducing the Why do people transition into product marketing? participants An increasing number of professionals are leaving familiarity behind and dipping their toes into the realm of product marketing. We can’t say we blame them - yet we’re bound to say that, right? So, we sought an impartial perspective and asked product marketers who’ve made the leap of faith to outline why they opted to seek pastures new. “There was a lack of resources for new product development, and a great need from the company to align our products with marketing and sales efforts.” Eduardo Gutiérrez, Director of Innovation & Product Marketing at Sprout Solutions “I wanted to be closer to the product.” David Palacios, Product Marketing Manager at Distrito “I was keen to learn how to win the market.” Elizabeth Shcherbakova, Senior Product Marketing Manager at Depop 24