State of Product Marketing report 2023 Introducing the “I needed a career that was less transactional and routine, and I didn’t want to exclusively be in a customer-facing role. I wanted to sit in between sales, participants marketing, and product. I wanted more balance between art and science, analytics and creativity.” Stephanie Pye, Lead Product Marketing Manager at Momentive.ai “Product marketing was the last area of marketing I hadn’t practiced, although I did some in my marcom role.” Elisa Lippincott, Senior Product Marketing Manager, Security Incubations at Microsoft “I transitioned into product marketing because I wanted to think more strategically about product messaging and overarching strategy.” Leanna Jackson, Product Marketing Manager, Growth, at Chatbooks 25