State of Product Marketing report 2023 Introducing the “I was looking for the opportunity to move toward a more marketing- participants focused position where I could leverage my relationships to create phenomenal work.” John Reagan, Product Marketing Specialist at Park Place Technologies “I was driven by a love for the customer voice and storytelling aspect while launching products, enhancing adoption and keeping products top of mind for customers.” Jill Sawyer, Product Marketing Manager at RLDatix “When getting my MBA, I had thought I would transition to product management. Instead, I really enjoyed the marketing classes. I’d planned to go into brand management at that point, and more in the consumer space, but after interning, I decided to stay in technology. That’s how I found out about product marketing.” Kathryn Vargas, Senior Product Marketing Manager, North America at Backbase 26