State of Product Marketing report 2023 Introducing the Educational background participants Having dissected what our participants and their companies look like, now, let’s take a look at some of the most common educational routes taken by product marketers, using the top 昀椀ve areas of study identi昀椀ed in 2022 (Marketing, Business, Economics, Finance, and Product Design) as a starting point. Area of study Percentage 2023 Percentage 2022 % increase/ decrease Marketing 36.4% 38% -1.6% Business 33.1% 34.3% -1.2% Economics 4% 14.1% -10.1% Finance 5.3% 4.3% +1% Product design 1.3% 3.1% -1.8% Other 17.9% 4.4% +13.5% I didn’t go to college 2% 1.8% +2% 17.9% of respondents fell into the ‘Other’ category, with areas of study including Medicine, Architecture, Journalism, Advertising, Mechanical Engineering, and Psychology. 27