State of Product Marketing report 2023 Product External challenges marketing “There’s a lack of understanding of how “The tech industry feels like it’s unstable highlights and product marketing works.” and exploding; a lot of customers are challenges scaling back on budgets.” “There’re certain people/groups “Fighting for awareness when your in昀氀uencing the market who really don’t understand the domain or technology.” company has a lot of products can be challenging.” “Getting buy-in for new tools from education leadership and teachers.” “Staving off market competition in terms of product and value is a constant issue.” “Firstly, 昀椀nding time to connect with customers, but also getting feedback “It’s dif昀椀cult obtaining customer from customers that’s honest.” references. There’s also a lack of company investment being allocated to market research.” “Finding a scalable Go-to-Market strategy for an early-stage product.” “It can be hard 昀椀nding non-customers that’re willing to be interviewed for “Every company has different focuses market research.” for product marketing roles, leading to product marketers having managers that don’t know how to support you and “ChatGPT, the 昀椀re drills it has caused, and apply your expertise.” continues to cause.” 76