State of Product Marketing report 2023 Product “Seasonality of the market results in lots “Sometimes, there isn’t enough time to marketing of noise/competition for attention during engage the customers.” highlights and a short window of the year.” “The competitors in my market are very “The lack of ability to provide enough challenges aggressive and we have to constantly ‘might’ behind our marketing stay on top of their latest messaging.” messaging.” “Finding time to get quality time with “Customer exhaustion is an issue, customers. Our customer success team especially when you’re a small start-up. also don’t have a good understanding You only have a few select customers of our client’s wider strategic goals, willing to talk to you, and you don’t want which would aid in our messaging and to bother them too much, so you need development.” to prioritize what gets asked and what doesn’t.” “Our market is very hard to talk to as a whole. You have to talk to each “Market awareness, especially given vertical directly in order to connect, and we have a small marketing budget, in comparison to well-funded startups.” sometimes even this is too broad.” 77