State of Product Marketing report 2023 Product “Executive teams don’t understand what “At my current company, not everyone marketing the product marketing team does. My knows what product marketing does, peers know since they work with me or the value we bring, but not being highlights and daily, but leadership is yet to get there included in conversations is the hardest. regardless of what I communicate and Also, other teams are absorbing challenges show.” aspects of my role because they don’t understand the job our department does. It’s hard to see the sub-par outcome of “There’s a lack of capacity to take on what they’re doing vs what I know I could more responsibility as a core function/ achieve if I was working on it.” value of product marketing. With so many products, we can’t go as deep into the market as I’d like for each product.” 75