State of Product Marketing report 2023 Product “Product continuously go around my “There’s low product bandwidth so our marketing team instead of using us to contribute.” product is weak.” highlights and “The amount of work and support “We don’t have a sales enablement challenges we give to teams and projects isn’t function, so it feels like we can be order balanced with our team size. In other takers supporting solely sales needs.” words, we desperately need more product marketers to handle the workload.” “I butt heads with the product designer on occasion because she has her own ideas about how I should conduct user “The product marketing team is research.” stretched too thin and we’ve competing priorities.” “Few fully understand product marketing “Sometimes the product marketing team roles and responsibilities, which means sales (and closing deals) can dominate gets inadvertently left off of key meeting priorities.” invites that involve engineering.” “There’s a reactive approach to “It’s tough educating others that my role supporting the sales pipeline. When sales as a product marketer doesn’t mean that are down, I’m in a tactical triage mode, I’m solely sales support.” which takes away time for strategy.” 74