State of Product Marketing report 2023 Making the “I don’t think it’s easy for anyone to “I’d like to see more product marketers understand how product marketing that 昀椀rst worked in an adjacent 昀椀eld great, greater… impacts revenue. Nor is it easy to like marketing communications, understand the impact that strategy and product management, even business big-picture thinking has. If someone can development. Good product marketing put a metric against that, then please requires empathy for the internal send it to me!” Microsoft Teams that you have to enable and I 昀椀nd that easier to do when you’ve had to work on those Microsoft Teams “The role needs to become less content yourself. If you go straight into product generation oriented and more strategic.” marketing out of school, you miss a lot of real world experience that’s critical to doing the job well.” “It’d be great to report to the CEO and be part of the leadership groups.” “Too many things fall under the product “I’d like to see product management marketing umbrella. If I’m the sole return to the product marketing product marketer on a team, don’t department.” expect me to crush the 10 - 12 areas of responsibility that could hypothetically fall under the remit of a whole product “Content, customer marketing (and marketing team. It’s not possible. others) should stem from the positioning Something’s got to give.” and messaging that product marketing undertakes.” 126