State of Product Marketing report 2023 Making the Before we wrap up… Before we bring the curtain down on the State of Product Marketing Report for another year, great, greater… check out what Richard King, Founder of Product Marketing Alliance, had to say about this year’s report: “Every year, I’m blown away by the support and insights we receive when writing the State of Product Marketing Report. “On the back of a rip-roaring report in 2022, there was a lot to live up to, but I wasn’t let down – it was captivating to see how the product marketing industry has developed even further since last year.. “As is always the case with these reports, there’re positives and negatives – sure, it’s great to see just 2% of product marketers want to leave the industry, but on the other hand, product marketers need 昀椀nancial support to 昀氀ourish; my message to key stakeholders would be please back your product marketing teams - they won’t let you down! “We’re living in the age of arti昀椀cial intelligence, and I’m more excited than anyone to see the role this is going to play in product marketing; sure, a degree of skepticism is understandable, but in my opinion, technology such as ChatGPT will serve as a gateway for improved practices and awesome projects. “There’s never been a more exciting time to be a product marketer. Enjoy the ride - you’re in for a treat in the coming months.” 127