State of Product Marketing report 2023 A huge thank We’d like to take this opportunity to thank each and every one of you who took the time to complete the survey for this report - without your input, we wouldn’t have been able to bring you you to our reports such as this; we’re extremely grateful! contributors We’d also like to extend our gratitude to our product marketing experts who’ve added an extra layer of intel with their expertise: Sandeep Bhara, Marketing Director in Fintech Sandeep Bhara is a seasoned full-stack marketer and team leader with extensive international experience in the US, APAC, MENA regions, including Central Africa. A gifted practitioner, Sandeep is able to switch from planning to operational execution and always ties marketing spend back to commercial goals. He’s built teams from the ground up and has experience of managing teams across UK, Africa and Dubai. Sandeep specializes in brand strategy development and execution, with strong ATL/BTL experience including TVC, OOH, DOOH development and deployment, as well as the development of brand health trackers. He also has experience in product marketing, performance marketing, social, CRM and new market entry strategies, and has set up and managed agency partners/retainers. 128

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