State of Product Marketing report 2023 Making the “I’d like to see how generative AI will “People need to stop confusing product help us accelerate 昀椀nding the right marketing with commercial marketing great, greater… messages.” and enablement. It’s related but separate. We need to 昀椀nd better ways to measure the function.” “I’d like to experiment with different organizational structures where a product marketer would report to a Chief “We need to build close ties between Product Of昀椀cer rather than someone product marketing and product so that in marketing or sales. Building product product marketing can better name, marketing work into the development position, message, and promote product lifecycle seems to be a natural progression of the role so I wonder innovations.” whether that’d help with alignment and strategy.” “We work with so many stakeholders - prioritization is often a big challenge.” “My favorite role was one where I reported to the CPO. I had peer “We need more exposure to end- department leaders in product customers, partners, and sellers.” and engineering that I had deeply collaborative relationships with and I’d love for more product marketers to “I’d like to see product marketing get have that kind of support/to be seen as more air time from executive leadership a valuable player early in the product when they discuss what made their strategy.” companies successful.” 125