State of Product Marketing report 2023 Friend or foe: “I’m an AI advocate. It’s here to stay and not going anywhere so we may as The evolution well embrace it and make it work. “I feel marketing teams will be smaller. because AI tools will become a of AI and its credible digital team member. I can foresee these tools building new role in product frameworks, helping with testing and optimizing messaging in real time and by persona. I also think future tools would allow you optimise your spend marketing even better and drive stronger returns. “AI’s going to help product marketers grasp the technical details of products quicker and increase the pace to market.” Sandeep Bhara, Marketing Director in Fintech 86