State of Product Marketing report 2023 Friend or foe: Product marketing + AI = A match made in heaven - or hell? The evolution For all of the excitement and furore driving the AI discussion, the same question is asked time and again: with technology thriving, will the point come when humans are replaced of AI and its by machines? role in product After all, when we go to the grocery store, self-service checkouts are replacing checkout clerks, automated phone systems are replacing receptionists, and programs like Hemingway and marketing Grammarly have proofreaders looking nervously over their shoulders… So, taking this into account, are product marketers right to be looking at AI tools without trepidation, or are they digging their own grave? When product marketers were asked to rank the likelihood of their roles being deemed surplus to requirements (for some tasks, at least) following the development of AI, the results suggest they won’t be having robot-induced nightmares anytime soon, with responses generating an average rating of 3.2. For your sake, PMMs, we hope your instincts are correct! 87