State of Product Marketing report 2023 Friend or foe: Sandeep Bhara, Marketing Director in Fintech, and Erik Mansur, Head of Product Marketing at Zi昀氀ow, The evolution gave their perspectives on how they foresee the role of AI tools in the coming months and years. of AI and its “I was initially skeptical of generative AI, mostly because I was concerned about the implications for writers and creators and the potential for tools role in product like ChatGPT to “take jobs away”. marketing “I can only speak for text-based chatbots, but I can tell you that most of what it spits out is half-baked, which is frankly ideal for product marketers. So many of us have a “blinking cursor problem”, where we get stuck at the start of a project. “By prompting it to come up with something that’s OK and requires some editing, ChatGPT can give you a head start. Then, you can jump in and 昀椀nish the job, rounding off the corners or providing additional prompts to get the deliverable you need. “By the end, you’ve done all of the work in less than half the time, thanks to the AI-powered assist. It’s like if Michelangelo set out to sculpt “La Pietà”, but instead of starting with a giant block of marble, there were already vague human forms sitting atop a plinth. I’m no longer a skeptic, and I’m using it to kick-off nearly every writing projects, such as blog posts, release notes, and demo scripts.” Erik Mansur, Head of Product Marketing at Zi昀氀ow 85