State of Product Marketing report 2023 Product marketing “I love that it not only touches every aspect “The day-to-day variety, solving of marketing, but also touches across challenges, and collaborating with different highlights and the organization.” stakeholders.” challenges Stephanie Pye, Lead Product Marketer Elisa Lippincott, Senior Product Marketing at Momentive Manager - Security Incubations at Microsoft “Impacting product roadmap by “I enjoy simplifying complicated things.” synthesizing insight from our market/ICP.” Farah Ellis, Senior Product Marketing Erin Veltkamp, Product Marketing Manager, Consumer at Trustpilot Manager at CSG “Translating technical products and “The ability to work and use relationships processes in human terms.” across a variety of teams to deliver results.” Brad Benson, Director of Product John Reagan, Product Marketing Marketing at Vidsy Specialist at Park Place Technologies 70
2023 | State of PMM Page 69 Page 71