State of Product Marketing report 2023 Product A career as a product marketer is like a career in any other industry; unmistakable highs, marketing accompanied by inevitable lows. Sure, it’d be great to be part of a 昀氀awless profession, but we need to acknowledge that for all its highlights and positives, life as a product marketer isn’t all sunshine and roses. In this section of the report, we’re going to pinpoint what product marketers love about their challenges jobs, and on the 昀氀ipside, what challenges they often face. Let’s start with things product marketers enjoy most about their role. Product marketing highlights “I like the holistic approach to product “I enjoy solving the problems that happen in success that includes diving in product, the gaps throughout the organization.” market, and marketing strategy.” Eduardo Gutiérrez, Director of Innovation Elizabeth Shcherbakova, Senior Product and Product Marketing at Sprout Social Marketing Manager at Depop “The combination of creative work and “Combining many aspects of commercial working on more practical projects.” activity to deliver a good strategy.” Jonathan Burns, Product Marketing Joshua Reeve, Go-to-Market Manager at Manager at Zivver Financial Technology Services 69