State of Product Marketing report 2023 Product marketing highlights and “Working with the customers, being very “I enjoy how 昀氀uid the product marketing challenges collaborative and helping shape the direction of either a product roadmap or role can be and the range of different feature function. Working on messaging things you can work on. Most times they’re challenging and exciting initiatives. The job and positioning - even though I get too never stays the same and keeps you on caught up on datasheets. I also enjoy crafting the storytelling of why our product your toes!” makes a difference in our customers lives.” Akua Sencherey, Senior Product Marketing Jill Sawyer, Product Marketing Manager Manager at Andela at RLDatix “Solving large organizational problems “Conducting customer interviews and such as category selection, competitive program enablement, and onboarding new research to In昀氀uence the product roadmap and perception.” sales members.” Shelley Mishra, Senior Product Marketing Allyson Moellenhoff, Director of Product Manager at HighRadius Marketing at Kalderos 71