State of Product Marketing report 2023 Product marketing “Collaborating with the product team and “Product marketing is like solving a big highlights and forming a story for sales and marketing.” puzzle and no two days are alike.” challenges Corey Hoyt, (People) Manager of Product Emily James, Director of Marketing Marketing at Liaison International at Scani昀氀y “I love working with insights and using them “It’s a tie between creativity and to tell better stories.” collaboration.” Vanessa Manz, Head of Product Marketing Kelsey Chan, Product Marketing Manager at Net Health at Thrive 72