State of Product Marketing report 2023 Friend or foe: Are AI tools being used in product marketing strategies? The evolution With a widespread consensus that companies need to embrace AI, or run the risk of getting left behind, are product marketers introducing facets of arti昀椀cial intelligence into their strategies? of AI and its 53.6% of product marketers said they’re using AI tools to enhance their product marketing role in product strategies. We’re treating this as a positive sign and an epitome of the progressive mindset often marketing adopted by product marketing professionals. Are AI tools being Yes used in product No 53.6%53.6% marketing 46.4%46.4% strategies? 82