State of Product Marketing report 2023 Friend or foe: “I think there needs to be guidelines on using AI in product marketing, as a The evolution lot of the public facing content produced is based on internal proprietary information and if the wider marketing teams at organizations are feeding of AI and its this insight into tools like ChatGPT, they’re effectively providing training material, which could be putting valuable insights into the hands of role in product competitors or other bad actors.” marketing Amit Alagh, Senior Product Marketing Manager at LexisNexis 81