State of Product Marketing report 2023 Friend or foe: “I’m excited to see generative AI help reduce and remove rote tasks from The evolution product marketing. There’re many projects that require tactical execution and project management. of AI and its “Generative AI can help here so product marketing teams are able to role in product spend more time writing, researching customer needs and behaviors, and developing strategic marketing plans for their product(s) and organization. marketing “The potential to scale teams and focus on more complex problems is intriguing.” Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS) “In it’s simplest form, AI speeds thing up, and is a productivity tool. Where it can shine is to use it’s vast database to identify product marketing tactics, competitor analysis, threshold on performance, automated content development and identify new channels to leverage. “We’ve used AI for voice over for our videos and training material; it’s cost effective and fast. If used properly it can speed up your time to market. The area generally needs better governance but it’s an exciting time for product marketers.” Sandeep Bhara, Marketing Director in Fintech 80