State of Product Marketing report 2023 Friend or foe: Chatbots, smartphones, facial recognition: these are just a trio of the many ways in which The evolution arti昀椀cial intelligence is gaining a stranglehold on our lives. We were keen to establish what impact, if any, AI is having on product marketing; is it a force for of AI and its good, or should practitioners approach technological advancements with caution? role in product New tech = New expectations? marketing With AI tools expediting previously convoluted processes, there’s a perception that these it could impact expectations of how product marketers should be performing in their roles. When we asked product marketers if they think the emergence of platforms such as ChatGPT are prompting increased pressure from senior 昀椀gures, it was a close call, but just over half of our pool of experts (51.7%) said they’ve noticed a difference in expectations of them, with 48.3% rejecting the hypothesis. Have AI tools Yes led to increased No 51.7%51.7% demand on Product 48.3%48.3% Marketing teams? 79