State of Product Marketing report 2023 Friend or foe: When we asked product marketers to divulge how they’re incorporating AI into their respective The evolution strategy, some were more cagey than others. But here’s a selection from those who weren’t as of AI and its tight-lipped. “We’re using AI tools such as Writer for “We’ll explore the prospect of using role in product content support.” ChatGPT to devise a Go-to-Market marketing strategy.” “We use AI to support with idea generation for content, email marketing, “We’re leveraging AI to support content research, blog outlines, SEO optimization, user persona development, competitive headline creation, and more.” research, landing page development, social media prompts.” “AI is occasionally used for competitive intelligence, meeting summaries, and “We’re leveraging AI tools to accelerate similar tasks.” content development and increase the quality of the content.” “AI’s used to Improve and often simplify “Basic blog writing, market scanning and initial drafts, as well as for market basic desk research.” research and framing.” “I use tools to enhance and quickly build “Since we’re a team frugal with messaging, revamp and build outreach resources, ChatGPT and similar tools campaigns, or sales outreach emails, are very handy; they effectively serve blogs, etc.” as another team member and help us achieve speed and scale.” 83