State of Product Marketing report 2023 Introducing the Industry Product marketing’s in昀氀uence is growing - fast. Last year, there were a broad variety of industries cited participants when we asked which areas PMMs were working in; it was great to see the function had cast its net far and wide. This year, the trend has continued, with one-quarter of respondents working in the Computer Software industry (27.2%), more than any other category. This comfortably outranked the number of product marketers who said they were working in Information Technology & Services (13.9%). 27.2% - Computer Software 13.9% - Information Technology & Services 7.3% - Financial Services 6.6% - Marketing & Advertising 4.6% - Computer & Network Security 3.3% - Hospital & Health Care 3.3% - Human Resources 2.6% - Education Management 2% - Automotive 1.3% - Electrical & Electronic Manufacturing 14