State of Product Marketing report 2023 Introducing the Stage of growth participants When we asked participants to disclose the stage of growth for their company, most respondents were earning their corn at mid-growth companies with an experienced Go-to-Market team (31.8%). One-quarter of the respondents were from late growth/scale-ups (25.8%). 6.6% - Early pre-product market 昀椀t 17.9% - Early post-product market 昀椀t 31.8% - Mid-growth with an experienced Go-to-Market team 25.8% - Late growth/scale-up 17.9% - Enterprise 15
2023 | State of PMM Page 14 Page 16