State of Product Marketing report 2023 Introducing the Type of product participants We were also curious to establish what kind of products the participants marketed. Over three-quarters of product marketers surveyed (76.2%) specialize in SaaS products, with just 4.6% indicating their priority sits exclusively with marketing physical products. In 12.6% of cases, product marketers market both physical and SaaS products, whilst 6.6% selected the ‘Other’ option. These PMMs specialized in areas such as simulation software, cloud services, and technical talent. 4.6% - Physical 76.2% - SaaS 12.6% - Both 6.6% - Other 13